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Main Conference: Tuesday, September 30 - Thursday, October 2, 2025

Preconference: Monday September 29 - Tuesday, October 30, 2025
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When Good Programs Get Bad Press: Managing Incidents and Media in Real Time
Friday July 11, 2025 3:00pm - 4:30pm EDT
Cumberland / Kennebec / Lincoln
When a serious incident occurs, how an organization responds in the first critical hours can shape its reputation and impact those involved. This interactive session will walk participants through a real-world crisis scenario, following the response from the initial incident report to the immediate actions taken by leadership. Through a hands-on breakout discussion, attendees will explore key decision points and next steps before engaging with an expert panel featuring a Senior Director of Communications, a Risk & Safety Director, and an Attorney at Law. Panelists will share insights on crisis communication, legal considerations, media relations, and risk management—helping organizations navigate complex situations like fatalities, natural disasters, and security threats. Join us for a dynamic discussion that will equip you with practical strategies to manage incidents effectively, protect your organization’s reputation, and communicate with key stakeholders during a crisis.
Speakers
avatar for Emily Ten Eyck

Emily Ten Eyck

Senior Risk Management Officer, The SCA
SH
avatar for Frances Mock

Frances Mock

Frances Turner Mock, Attorney
Frances Mock is an attorney specializing in risk management and claims management for wilderness and experiential education programs  She is counsel to NOLS, SCA, LL Bean’s Outdoor Discovery School, and other organizations, providing advice about: responding to incidents (deaths... Read More →
AM

Anne Morrison

Director Risk & Safety Management, The SCA
Friday July 11, 2025 3:00pm - 4:30pm EDT
Cumberland / Kennebec / Lincoln Holiday Inn By the Bay:88 Spring St, Portland, ME 04122
  Emergency Planning & Crisis Response, Breakout Session

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